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This section collects short explanations for the terms and metrics used across SMMRoot tools.

Search terms

A B C D E F G H I L M P R S T U V

A comparison against average reference values.

Click-through rate.

A post with multiple slides or cards.

Call to action.

Audience engagement rate.

Overall audience interaction with content.

An opening line designed to capture attention.

The total number of times content was shown.

A combined account quality signal.

How regularly an account publishes content.

The number of unique users who saw the content.

A short-form vertical video format.

A probability-based signal of potentially unusual activity.

The ratio of views to total followers or subscribers.